Startup Advisory & Support Fixed-Fee Engagement

Go-To-Market Advisory & Support

Overview

A strategic assessment and planning engagement focused on helping manufacturing and logistics startups develop and execute effective go-to-market strategies.

Key Components

1. Market Analysis

• Target market segmentation
• Competitive landscape review
• Value proposition assessment
• Channel strategy evaluation

2. Sales Strategy Development

• Sales process design
• Pipeline development planning
• Account targeting methodology
• Sales tools assessment

3. Marketing Planning

• Marketing channel evaluation
• Content strategy development
• Lead generation planning
• Brand positioning review

4. Implementation Planning

• Resource requirements analysis
• Timeline development
• Budget planning
• Success metrics definition

Engagement Structure

Duration: 3 weeks

• Week 1: Market research and data collection
• Week 2:
  • Strategy development
  • Initial planning
• Week 3:
  • Plan finalization
  • Documentation
  • Virtual executive presentation

Deliverables

Market Strategy Document

• Market analysis report
• Competitive positioning
• Target customer profiles
• Value proposition statement

Implementation Plan

• Sales strategy roadmap
• Marketing plan
• Resource requirements
• Budget projections

Executive Presentation

• Strategy overview
• Implementation approach
• Success metrics
• Next steps